27 Mar How To: Showcase Your Company and Attract Top Talent
It’s not getting any easier to find and hire the best people these days. It’s an employee’s job market where every employer is competing for the most qualified job seekers – and it seems like there are fewer of them than ever. So companies need to know how to effectively tout the company culture, benefits, and perks that make them attractive to candidates.
Show Off Company Culture
Many job descriptions include only basic info about the company, but this is a mistake. The job description is akin to an advertisement aimed at potential employees. It’s often the first way an employee learns about what it’s like to work there.
Not only should you include a company history and mission, but also reveal details company size, location and appealing advantages about that location (such as proximity to public transportation or a bustling downtown). Give information about company culture by revealing company values and operational traits, such as customer-focused, data-driven, etc. Is the company an established titan in its industry or a hot startup? Let prospective employees know who you are.
Honest Job Descriptions
It can be tempting to downplay or omit boring, difficult, or otherwise undesirable aspects of the job, but don’t do that. New hires may feel you’ve pulled a bait and switch. Not only can that lead to high turnover, but also it can do damage to your reputation as an employer. You can phrase things so prospective employees aren’t scared off, but honesty is always the best policy when it comes to talent acquisition.
More Than Just a Paycheck
Although a generous salary is obviously attractive, employees also want other benefits. It’s not about having ping-pong tables in the office or a dry cleaning delivery service. Savvy employers know that they’ll lose out on the best talent unless they can offer at least some of the following valuable perks:
- Medical and dental insurance
- Savings and retirement investment options
- Disability and life insurance
- Flex time
- Paid leave
- Childcare subsidies
- Commuting subsidies
- Telecommuting options
- Adequate work/life balance
- Pleasant and safe work environment
- Opportunities for promotion/professional development
Many employers complain that it’s hard to find enough candidates who already have the requisite skills. So it’s in an employer’s best interest to offer on-the-job training. It’s a benefit to both the company and the employee, who may stay at the company via promotions and lateral moves far longer than they might without in-house training.
Leverage the Web to Attract Talent
Use everything available to you as an advertising platform: the company website, social media platforms, and job sites like LinkedIn.
Company websites and LinkedIn are great places to feature videos and blogs or vlogs that cover company culture. If you can’t afford a professional video team you can create content in-house with rented or borrowed equipment or even video apps on smartphones. Give prospective employees a peek into the real people and personalities who work at your company.
If your company has a social media presence, don’t let it collect dust. Interact with prospective employees on social media and respond in a timely manner to questions and comments.
Finding great candidates who are right for the job and the company can be a challenge. Work with a dedicated, experienced recruiter to help you get the talent you need. Contact us today by calling (972) 999-1677 or use our convenient online form.